Search
Text ads on the results page for people actively searching your service. The backbone of most accounts — highest intent, most direct path to a lead or sale.
Meta ads create demand. Google Ads capture it. When someone types "emergency plumber near me" or "best CRM for small business," they're not browsing — they're ready to act. Google Ads put you at the top of that exact moment, in front of people already reaching for their wallet.
There's a fundamental difference between interrupting someone's feed and answering a question they just asked. Search advertising is the second kind. Your prospect has already identified their problem, opened Google, and typed exactly what they want. Your only job is to be there — credibly, at the top — when they do.
That intent is why Google Ads so often produce the fastest, most trackable return of any channel. But it's also fiercely competitive and easy to waste money on: broad keywords, irrelevant clicks, and poor landing pages can drain a budget in days. Winning takes disciplined keyword selection, tight negative-keyword lists, sharp ad copy, and relentless optimisation — all of which we handle.
Text ads on the results page for people actively searching your service. The backbone of most accounts — highest intent, most direct path to a lead or sale.
Google's AI-driven campaigns that span Search, Maps, YouTube, Gmail and Display from one asset set — powerful for scaling once we've fed it strong data and creative.
Product ads with image, price and reviews right in the results — essential for e-commerce, putting your catalogue in front of ready-to-buy shoppers.
Visual and video ads across millions of sites and videos — ideal for building awareness and staying top-of-mind before the buying decision is made.
Follow up with people who visited but didn't convert. Cheap, high-converting, and a near-mandatory layer on any account that's driving traffic.
Get your business surfaced in the map pack and local searches — the difference-maker for service businesses that live and die on nearby customers.
Neither is "better" — they do different jobs. Google captures people already searching for you; Meta creates demand and reaches people before they're looking. Most businesses see the best results running both, but if budget is tight we'll tell you honestly which one to start with based on how people find your kind of business.
It depends heavily on your industry and how competitive your keywords are — some clicks cost a dollar, others cost fifty. On our call we'll research your keywords live and give you a realistic monthly figure and expected cost per lead before you spend anything.
Usually one of a few culprits: bidding on broad keywords with no negative lists, sending clicks to a weak page, or no proper conversion tracking so no one knew what actually worked. We audit for exactly these leaks before we rebuild.
Often, yes — sending paid clicks to a focused landing page rather than a busy homepage can dramatically lower your cost per lead. We offer that as a service and will flag it if we think it's the bottleneck.
Google Ads can produce leads within days of launch because the intent is already there. The first few weeks are about gathering conversion data and trimming waste, after which performance and cost-efficiency steadily improve.